• 1980

    As early as in 1977 Markus Storck was powder-coating high-end Storck road bikes that were built by Technobull according to Markus Storck’s specifications. Markus Storck starts importing the US brands Cannondale and Trek in his parents’ store in Frankfurt am Main in the early 80's, thus bringing completely new brands and technologies to the German market.
  • 1988

    The formation of the Bike-tech company follows. The first bicycles of the new brand are showcased at the IFMA bike trade fair in Cologne.
  • 1990

    sees the launch of Bike-tech MTB parts in Germany, including a brake booster and the super-light ‘Power Arms’ aluminum cranks. Markus Storck initiates the first Eurobike event in Friedrichshafen.
  • 1991

     Bike-tech tests its first proprietary downhill bike as early as in 1991.
  • 1992

    Bike-tech develops the first Full Suspension MTB featuring four-link technology. Storck starts developing the ‘Power Arms’ carbon cranks – setting an early milestone in the company’s history.
  • 1993

    The ‘Power Arms’ carbon cranks hit the market. Tipping the scales at 280 grams, they can be regarded as the world’s lightest cranks. Furthermore, the Double-Shock marks the launch of Storck’s first Full Suspension MTB
  • 1994

    Markus Storck launches the development of a carbon front wheel hub. A superlight carbon brake booster that weighs only 13 grams is also launched on the market.
  • 1995

    Markus Storck takes his Bike-tech and 2-Danger brands from the market and stops marketing the Klein brand. In the same year, he launches his first bikes bearing the logo of the new Storck brand. The Scenario Pro and Scenario road bikes plus the Legend triathlon bikes are highlights of the collection. Storck manages to immediately secure 70 dealers for his light, high-grade aluminum bikes the frames of which are manufactured in the United States. Storck’s innovations include the 1 1/8” headset size for road bikes that delivers greater stability plus the Stiletto road bike fork which, with a weight of 300 grams, is both the world’s lightest and stiffest fork. The product that most prominently stands out in the MTB segment is the innovative Adrenalin Full Suspension MTB. Its rear triangle kinematics were developed in collaboration with the Technical University Hamburg-Harburg under Dr. Eric Gross using a mainframe computer.
  • 1996

    At the Olympic Games in Atlanta, Bart Brentjens on a Storck Rebel, emblazoned with graphics depicting an American Eagle, wins the first ever Olympic gold medal in mountain biking. The Rebel frame is subjected to further development and launched with the new Pro Headset system and integrated bearing. In addition to the new Scenario Comp road bike, Storck’s first aluminium trekking bike, the Multiroad, is launched.

     

  • 1997

    Markus Storck participates in his first ever international design competition and immediately wins the first-place award of the renowned ‘Red Dot Award,’ an accolade for top design quality, for the Adrenalin Full Suspension MTB. The presentation of the concept of a monocoque full-suspension mountain bike called Stingray serves as the preliminary step toward the development of the legendary Organic. Markus Storck launches the Vision road bike and the Bandit mountain bike as two lower-priced models.
  • 1998

    Markus Storck’s bicycles increasingly catch the attention of the design world. The London Design Museum exhibits the Adrenalin ‘Full Suspension MTB;’ the ‘Power Arms’ cranks are showcased at the National Design Museum in New York. In the German design ranking of that year, Storck products take first place. In the same year, the ‘Power Arms’ carbon cranks are offered in three product and price segments. For the first time, Storck offers complete bicycles that can be configured on the company’s homepage. At Eurobike, Markus Storck presents Scenario Pro, a road bike that by tipping the scales below 6.5 kilos sets the record in its class. The prototype of the Organic carbon Full Suspension MTB is presented to the public for the first time as well.
  • 1999

    Markus Storck launches the Stiletto Light road bike fork on the market – with a weight of merely 280 grams it is the world’s lightest fork and the test winner of the ‘Tour’ bike magazine. New as well is the World Traveller cruising bike. Organic, which is ready for market, immediately becomes the test winner of the ‘MountainBIKE’ magazine. In the German design ranking, Storck again takes first place among the manufacturers and in the table of the ‘Leisure, Sport and Game’ category, he ranks in first place as well.
  • 2000

    Organic is voted mountain bike of the year by the trade press. The weight of the ‘Adrenalin’ mountain bike is further optimized – the frame and dampers now weigh less than 2,500 grams. As a new entry-level road bike, the Scenario Race is launched. Following the successful shoot of an Organic commercial, Markus Storck secures TV channel ProSieben as a sponsor for his team.
  • 2001

    The Storck company logo featuring the unmistakable Yin-Yang symbol and the integrated Storck S is introduced. His frequent trips to Asia have inspired Markus Storck in the creation of the logo. The new Organic Light weighs just 2,200 grams (frame plus dampers) and thus has been holding the stiffness-to-weight ratio record of the mountain bike magazine ‘Bike’ to this day. The aluminum hardtail Rebel Race is launched. Its curved down tube allows the installation of spring forks with 100 mm of suspension travel. The Adrenalin full suspension MTB receives a new rear triangle for tires up to 2.35”. Markus Storck introduces his lightest frame to date, the new Scenario Light road bike frame, weighing less than 1,200 grams. The win of the ‘3i Innovation Challenge’ in Solihull in the UK marks a milestone achievement for the company. In the competition of the private equity company ‘3i Germany,’ Markus Storck prevails against 422 competitors and wins £500,000 British pounds in prize money.
  • 2002

    At Eurobike, the Adrenalin Carbon, which features a monocoque design, is unveiled. With the new Scenario Light road bike Storck sets a new world weight record: 4.9 kilograms with conventional series production parts. The Scenario Evo is launched on the market as a top-end model in a limited edition. The Storck Organic is showcased as part of the ‘Ingenious Bicycle Patents’ special exhibition at the German Patent and Trade Mark Office in Munich.
  • 2003

    Adrenalin and Rebel Race are optimized for use of Enduro spring forks up to 130 mm. New as well is the ISIS-compatible Power Arms Pro MTB crank. Storck presents its Scenario C0.9 and 1.1 carbon road bike frame. With a weight of 985 grams the 0.9 immediately stays below the one-kilo mark that has been considered unbeatable. With over 1,500 frames sold worldwide the 1.1 proves to be a top-seller. The Adrenalin Carbon is recognized with the iF Award at Eurobike. The Multiroad trekking bike is upgraded with a new geometry, disc brake bracket and ‘smooth weld’ welding seams.
  • 2004

    At Eurobike, Markus Storck unveils a road bike based on the Scenario C0.9 that has been reduced to 4.2 kilos, plus the super-light 7.2-kilo carbon hardtail Rebel Carbon. For particularly discerning road bikers, Storck introduces the Scenario CD1.0 with carbon fork ends. A patented reinforcement in the head tube provides higher stiffness. The design of the Scenario 1.1 frame and the Storck Ergo handlebars are recognized with the iF Gold Award. The Stiletto Aero, an aerodynamically optimized, very stiff and beautifully shaped full-carbon fork, is presented at Eurobike. It weighs a mere 360 grams and perfectly complements the Scenario CD0.9, CD1.0 and C1.1 road bike frames.

     

  • 2005

    At Eurobike 2005, Storck presents its Multitask universal and trekking bike. For the Adrenalin range, a carbon rear triangle is introduced which is also suitable for retrofitting older models. The favorably priced Scenario C1.2 is now available in new colour variants. In addition, Storck presents the ErgoBar carbon road bike handlebars. In the 2005 ‘iF Design’ competition,’ Storck wins the coveted IF Gold Award for the Scenario CD1.0 and the Rebel Carbon.
  • 2006

    The Scenario CD 0.9 road bike fitted with series production components weighs less than five kilos. The newly launched aerodynamic Aero road bike is ridden by professional triathletes like Michael Göhner (2007 European Championship runner-up) and Meike Krebs (fourth in the 2008 European Championships). The Adrenalin Carbon mountain bike is now available completely fitted with a carbon rocker and rear triangle. The weight thus clearly drops below the eleven-kilo mark. At Eurobike 2006, the Adrenalin LT is presented with suspension travel that has been increased to 125 mm. As of 2006, high-end saddle supports, handlebars and stems are branded again with the Storck logo. For the Multitask comfort, the Adrenalin Carbon with carbon rear triangle and the Scenario CD1.0 10th Anniversary, Storck is recognized with the iF Award.
  • 2007

    Due to innovative VVC (Vacuum Void Controlled) production technology Storck manages to reduce the resin content of the high-grade carbon frames by a third. The five frame models produced this way become stiffer, lighter as well as more durable and comfortable. The Fascenario 0.7, in a field of 41 candidates that to date makes the test the largest one ever to have been performed by the bike magazine ‘Tour,’ wins across the board: best rating, lightest frame-fork set plus the best weight-to-stiffness ratio. The Rebelion 1.0 delivers the best values in the hardtail segments ever to have been measured by the ‘MountainBIKE’ magazine (1,079 grams of weight, best stiffness-to-weight radio and – relatively – very good comfort ratings). The new ‘Power Arms SL’ cranks are designed for even lighter weight and higher stiffness. A collaboration with wheel manufacturer Zipp results in the Zipp 69 wheels specifically being produced for Storck. Exclusively for Storck as well, Syntace manufactures titanium screws anodized in blue. The Scenario CD0.9 and the Aero are recognized with an iF Design Award, as is the Stiletto Light UMS road bike fork. The Power Arms SL for the MTB presented at 2007 Eurobike have a continuously integrated axle for high stiffness and easy installation.
  • 2008

    Based on the Fascenario 0.7 and Fascenario 0.8 models, the Fascenario 0.7 IS fuselage package (handlebars, stem unit, headset and crankset without chain blades) is developed. The whole package weighs merely 1,550 grams. The Rebelion 1.0 and 1.1 MTB frames are now produced using VVC technology. This guarantees extremely high stiffness combined with notably improved comfort. Following in the tracks of the time-tested Scenario CD1.0 is the new Absolutist 0.9, which receives a new form with the head tube coasting to 1 ¼” plus oversized chain stays. Markus Storck is recognized with the iF Gold Award for the Fascenario 0.7. iF Design Awards go to the Ergo Bar Ends, the Rebelion 1.1 and the Fascenario 0.8. Additionally, the Fascenario 0.7 IS receives the ‘Milestone’ award for the most innovative bike product by ‘Tour’ magazine.

    In July 2008, the first Storck Store worldwide is opened in Seoul/Korea, where the entire product range of the company is presented in an area of more than 200 square meters. By taking this step, Markus Storck turns into reality a marketing and sales concept that is totally novel in his sector. As early as in November 2008, the next Storck Store is opened, this time in Leipzig/Halle. The groundbreaking ceremony for the new Storck company headquarters in Idstein follows.

  • 2009

    As the successor model to the Absolutist 0.9, the Absolutist 1.0 with unidirectional (UD) carbon fiber is introduced. The Fenomalist picks up the technical features of the Fascenario and Absolutist models, including the UD fiber and high stiffness values. The Aero concept is rigorously developed further in the Aero 2. It has integrated brakes, a seat angle adjustment, an adjustable gap between the wheel and frame plus it is focused on Di2 technology. As of the 2009 season, the Power Arms SL are available for the MTB sector as well. The Rebelion 1.3, a hardtail carbon frame featuring UD fiber, complements the MTB range. The partnership with Syntace is expanded. In the test by ‘Tour’ in March 2009, Storck wins the constructors’ classification for the third time in succession. In February, the company moves into its new facilities in Idstein. In March, another Storck Store is opened on the ground floor of the new headquarters. In 2009, Markus Storck subjects his brand to a complete relaunch. The logo is modernized, the décor and visual design of the bikes revised as part of an overall concept. Starting in 2009, road bikes of the Storck brand featuring a customized IWC design are offered via the renowned Swiss watch brand IWC.
  • 2010

    The Fascenario 0.6 combines the top levels of the Fascenario 0.7 IS in terms of engineering design and the technical highlights of the Aero; it features carbon brakes integrated in the fork and rear triangle. All the cables are completely installed on the inside; the frame is designed for optimum installation of the electronic Shimano Di2 gearshift. Based on the Absolutist 0.9, the new Absolutist is developed further, with up to 20 % higher stiffness of the head and bearing. The new Scenero offers good aerodynamics in the lower price range. The Fenomalist Di2 is an extremely stiff carbon race bike with engineering design geared to the use of the electronic Di2 gearshift by Shimano – interior lines and an inconspicuously located battery. The Adrenalin 1.7 is only identical to its predecessor, the Adrenalin Carbon, in terms of its geometry data. Thanks to VVC technology the 1.7 is stiffer, lighter and more comfortable. In addition, it features a monocoque rear triangle with the innovative ‘Flex Bridge’ in the chain stay plus a redesigned carbon rocker. The Multiroad Carbon is a trekking bike with a carbon frame and fork presented by Storck for the first time. It also provides the basis for Storck’s first electric bike, the Raddar. Storck Bicycle supports the Tri Team Abu Dhabi around world-class triathlete Faris Al-Sultan. This means that top-caliber triathletes are representing the Fenomalist and Aero2 models in international competitions. Storck’s Aero2 is recognized with an iF Design Product Award in Gold.

     

  • 2011

    The Fenomalist and Rebelion models, in addition to proportional tubes for the main frame, receive proportional seat stays for higher comfort. At Eurobike 2011, Storck’s first twentyniner, the Rebel Nine, is unveiled. Additional frames, which are compatible with electronic gearshifts, such as the Scentron and the light-weight aluminium model Visioner, are launched on the market. At Eurobike, Storck presents a concept of the forward-thinking Voltist E-bike project. The Rebel Six MTB model is introduced as the successor of the successful Rebel Carbon and Rebelion 1.3 models. Together with Ralph Berner Markus Storck forms the Storck MTB Team, with the Rebelion 1.3 hardtail being used as the team bike. The Fascenario 0.7 becomes the test winner in the world’s major frame test of the ‘Tour’ road bike magazine. The Scenero is voted ‘Bike of the Year’ by the British ‘Cycling Plus’ magazine. Fascenario 0.6 and Multiroad Carbon receive the iF Product Design Award. The Raddar Multiroad Carbon E-bike wins the test of the magazine ‘Elektrorad.’
  • 2012

    The Fascenario 0.6 wins the world’s most extensive frame test by ‘Tour’ magazine and additionally receives the Eurobike Design Award. The road bike model Scentron becomes a multiple test winner in the class of Ultegra Di2 bikes. At Eurobike 2012, a completely revamped model range is presented. All the road bike frames are now designed for mechanical as well as electronic gearshifts and equipped with PressFit bearings. Cable guides are now completely integrated. With ‘Sectional Aerodynamic Shaping’ Storck introduces a new engineering design standard that is used on the new Aernario for the first time. The Rebel Seven is Storck’s first 650B-MTB (27.5”). Based on the successful carbon twentyniner Rebel Nine, the aluminium version Zero2Nine is developed and presented at Eurobike 2012. At Eurobike 2012, the Storck Cycling Gear clothing line developed by Storck Bicycle is unveiled. The Organic Light is included in the exhibition of the ‘Pinakothek der Moderne’ in Munich. The Tri Team Abu Dhabi around Faris Al-Sultan supported by Storck Bicycle clinches seven first places and almost 20 podium results. Furthermore, Al-Sultan takes fifth place in the Ironman World Championship. With the Storck Cycling Team, Storck Bicycle takes up its first commitment in the ‘Jedermann’ amateur biking scene. The team uses the Scentron model. Further Storck brand stores are opened in Singapore, Taiwan and the UK.
  • 2013

    The Aernario Platinum is the test winner of ‘Tour’ 2/2013 magazine and celebrated as the best frame set of all time. The frame set is awarded a rating of 1.1 which has never been achieved before. Faris Al Sultan wins the Lanzarote Ironman on his Aero2 IS, marking an amazing fourth Ironman win he has clinched on an Aero2 since 2009. At Eurobike, the Aernario Basic is unveiled. Featuring a different fork and new paint its price is slightly lower than that of the Aernario G1. Also based on the Arnario G1, the Aernario Disc is unveiled, the first road bike by Storck featuring disc brakes. The aluminum version Zero2Seven is new, too, in the 650B segment. Storck Cycling Gear is extended by items such as a rain jacket, winter clothing and MTB clothing. The Aernario G1, Storck Cycling Gear and road bike handlebar RBC180 products are recognized with an iF Product Design Award. With 31 awards won in 16 competitions since 1999, including six iF Gold Awards, Storck Bicycle is one of the most successful companies of the design competition.

About Storck Bicycle

Since 1995 Storck has been developing innovative ground breaking and timeless products which have won numerous tests and design awards. This year we have created several new highlights, which continue the proven Storck tradition. Products, which offer the best compromise of longevity, lightweight and strength on- or off-road. Characteristic for Storck: the continuous re-development of existing technologies, the application of the most modern materials available and award winning design with function. Numerous innovations which are standard features today were developed, patented and introduced by Storck. No other manufacturer takes such intensive care of its product’s, our designs are never out of date. Our bikes must match the individuality of their owners – this is why you can configure your own personal dream bike and truly experience the fascination of owning a Storck.

Markus Storck was responsible for designing and manufacturing the first ever all Carbon fork, the first ever all Carbon Full Suspension bike and the first ever all Carbon all Carbon Cranks. The Power Arm Cranks were the lightest Cranks in the World for over a decade.  The First Olympic Gold Medal in Mountain Biking was won by Bart Brenjens riding a Storck Mountain Bike.

Through consistent development and outstanding design Storck Bicycles have regularly been voted ‘Best of Test’ by Cycling Journalist around the World.  Germany’s Tour Magazine is probably the recognised as the ‘Most Authority Lead Magazine’ in the World, due to it’s extensive testing, real live data capture and technical reviews. The Storck Fascenario 0.7 won ‘The Best Bike in the World’ in 2007, 2010 and 2011. The following year 2012, the Fascenario 0.6 continued with Tour Magazine voting it ‘The Best Bike in the World’ .  Quite an accolade.

In 2013 Storck Launched the New Aernario Road Bike. A combination of Sectional Aero Shaped tube profile and the normal Storck Characteristics of lightweight, stiffness where required and outstanding handling with exceptional speed. Tour Magazine scored the Aernario the highest ranking ever in the 20 year history of the Magazine. The Title of ‘Best Bike in the World 2013’ was the Storck Aernario.

About Vielo Sports

Vielo Sports LTD Formed in 2010, the company was formed by Ian Hughes.  Ian has considerable knowledge and experience of the Cycle and Sporting goods trade over the past 26 years and founded SCOTT Sports SA (UK Ltd) in the UK for the parent Swiss Company. Ian helped establish the SCOTT brand through Sales and distribution from it’s inception in 1994 to a recognized Premium bicycle brand by the time he left the company in 2009 with yearly sales of over 24,000 bikes in the UK.

Since then, Ian looked at the e-bike market in the UK and Europe and found the UK e-bike market underdeveloped and has been supplied with lower quality products from the Far East. Whilst establishing Storck Raddar UK Limited, a relationship was developed with Cosworth Engineering. Cosworth were looking at coming into the e-bike market with a view to see if they could offer their technical and engineering skills to form a partnership with an e-bike manufacture to help develop e-bike systems. Representatives of Cosworth met with Markus Storck in Germany, and both like minded companies formed an exciting technical partnership early in 2011.

Ian's son Trevor joined the company in May 2011 to use his knowledge and academic skills BA (hons) Business with Finance to form a solid company. Trevor also brings valuable experience in communications and marketing from his previous employment in the telecoms industry.

We have selected a small number of high calibre Authorised Storck RADDAR Dealers around the UK who can offer a quality level of sales and technical support if you should need it.

In April 2013 Storck Raddar UK Ltd, were awarded the contract for exclusive Distribution of the whole range of Storck Products including Storck Road and Mountain Bikes, plus the new collection of Storck Cycling Gear.

Using Ian’s extensive knowledge of Sales, Marketing and Distribution in the Cycle Trade, Ian decided to approach the business of Distributing Storck Road and Mountain Bikes in a new (Rethink) way.

To provide customers with the best purchasing experience and ownership of a Storck Bicycle, we establishing a small number of Dealers around the UK who meet certain criteria. Dealers have to had to be a Bricks and Mortar Business (no Internet only), trained mechanics, Bike fitting service and thorough knowledge of the Storck Brand.  Our new website will be able to help customers choose their correct frame & size, select their preferred components and locate their local Dealer to complete the build and have the bike tailor made with a bespoke fitting service to ensure the perfect fit before taking ownership.

June 2016 Storck Raddar UK LTD change its company name to Vielo Sports LTD, the same company but now with the addition of Distributing the brand Lightweight.

September 2015 Vielo Sports LTD were awarded the honor of Specialist Distributor of the Year by industry Publication Bike Biz.Vielo Sports LTD were also short listed in the 2016/17 awards for the same category.

February 2017 the UK distribution contract between Storck Bicycles and Vielo Sports ended. 



The Vielo Sports Store

The Vielo Sports Store Gateshead was officially opened November 2011.

The Gateshead store contains a showroom full of the latest Road, Mountain, City and Hybrid bikes, plus the full range of Storck Cycling Gear. Situated on the Gateshead quayside, close to the Metro Centre shopping centre, the store offers an incredibly high quality bespoke experience. You can browse at you leisure, discuss with the most knowledgeable and friendly staff about your needs and start the process of owning a new premium bicycle.

You will be given endless time and help to spec your bike specially for you. Once the frame and parts are all put together in preparation for build, you will be provided a series of photographs in an e-folder as your bike is being born. Once you bike is built, we will arrange a bespoke fitting service to ensure the bike is tailor made for you and fits your style of riding.

This is no ordinary bike shop, as you would expect from such a high quality brand, it’s a place to relax and enjoy your passion with like minded and enthusiastic staff.

The store is split into 2 levels. Downstairs the fully equipped workshop is a relaxed environment where we can spend some time getting your bike tuned to you and your needs. The first floor show room is a light and bright environment. Large glass bay windows open out from the coffee bar to overlook the river Tyne.

The bikes are individually displayed as the works of art that they are to ensure the unique attention to detail can be appreciated. It’s that level of attention to detail that shows the passion we have for cycling.